Building an animation production company from the ground up.
321LAUNCH – It took the better part of 5 years to reinvent testing for advertising and form 321Launch. We set out to better the process previsualizing advertising ideas for testing. 3D animation had not been cost effective or even possible on the quick turn around time for the insane deadlines in the ad world.
However, I love solving these kinds of puzzles/challenges. There’s always a way! With a stopwatch in hand – little by little we whittled away at each task of the pipeline until we could handle a decent amount of work per month. We all wore many hats, and it was thrilling, frustrating, but extremely rewarding. We exceeded our goals, and became so sought after we grew to 90 staff and freelance the following 5 years.
Company planning – Organizing – Pipeline – Tools